Top-level event WTT creates the highlight moments for the world-renowned brand.

date
27/03/2025
avatar
GMT Eight
In March of this year, WENJIE reached a strategic cooperation with the international top sports event WTT World Table Tennis Professional League, becoming the presenting partner of the WTT Chongqing Grand Prix. This partnership allowed the WENJIE brand to gain widespread exposure on a global scale. During the event, WENJIE achieved comprehensive marketing coverage through diversified brand displays. From brand exposure on the event broadcast to immersive experience areas around the venue, WENJIE seamlessly integrated the brand into the event scene, allowing global audiences to subconsciously build brand recognition while enjoying the exciting matches. This brand placement method created a promotional effect beyond traditional advertisements. It is worth noting that the WTT Chongqing Grand Prix 2025 gathered the core lineup of the Chinese national table tennis team, including players like Wang Chuqin and Sun Yingsha. Against the backdrop of a continuous surge in national enthusiasm for sports, the event attracted unprecedented attention. WENJIE leveraged this high-profile event to achieve geometric growth in brand exposure. This event collaboration is not an isolated action, but a key move in the overall brand strategy of WENJIE. In August of last year, Chongqing Sokon Industry Group Stock (601127.SH) officially joined the CCTV "Brand Powerhouse Project," with WENJIE becoming the "Central Radio and Television General Automobile Powerhouse Strategic Partner." At the 2025 CCTV Spring Festival Gala, the innovative performance of 780 WENJIE M9 vehicles with the National Artistic Gymnastics Team and the Times Youth Group achieved a perfect integration of technology, art, and sports, enhancing the brand value of WENJIE to an unprecedented level. Market research shows that high-end automobile consumers value both the technical strength of a product and the brand's spiritual value. Through the combination of "international sports events + national-level platforms" in high-impact marketing strategies, WENJIE has built a systematic brand upgrade path, continuously promoting its brand essence of "exploration and advancement, pushing boundaries, and breaking new ground" to deepen brand identity through spiritual resonance. In the fiercely competitive new energy vehicle market, WENJIE's "high-level" marketing combination is the key to its ability to "win big."

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