Stationery and digital product sales have increased significantly, showcasing the consumption vitality of the back-to-school economy.

Intelligent devices saw a sharp increase in sales due to subsidy policies, stationery sales increased by 241% year-on-year, and flower orders doubled... With the arrival of the back-to-school season, the consumer market is experiencing a wave of "back-to-school economy" fever. Interviewed experts stated that the dual support of policy subsidies and e-commerce activities is driving the growth of the "back-to-school economy" by stimulating practical needs and emotional consumption, reflecting the vitality of the recovering consumer market.