Zhejiang introduces measures to promote high-quality development of cultural and tourism consumption.

Recently, the Zhejiang Provincial Department of Culture, Radio, Film, and Tourism issued a document "Several Measures to Promote High-quality Development of Cultural and Tourism Consumption". The document specifies that by 2027, the annual average increase in the number of tourists in the province will be over 6%, and the annual average increase in comprehensive tourism revenue will be over 6%; the province will have over 50,000 commercial performances annually, attracting over 25 million audience members, and the total number of large-scale performance events will rank first in the country.