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The seventh batch of land parcels in Shanghai entered the on-site auction phase. The N090601 unit I4-01 land parcel in Yangpu District attracted 9 bidders to participate in the auction, and after 75 rounds of bidding, Jiangsu Rungao Property Group Co., Ltd. + China Railway Property Group Shanghai Co., Ltd. won the bid for the land parcel at a total price of 2.736 billion yuan, with a premium rate of 28.09% and a transaction floor price of 92,225 yuan per square meter. According to analysis by Goodland.com, since the second half of last year when Shanghai lifted residential price restrictions, Yangpu has been one of the hottest areas in the housing market, with multiple popular projects such as Yundi Jiuzhang, Haiyue Bund 98, and others having subscription rates exceeding 200%. The director of Goodland Research Institute, Fang Xiaoquan, also stated that the land parcel is not large, with a building area of approximately 30,000 square meters and a starting price of 2.14 billion yuan, making the total price controllable. The location is excellent, adjacent to the inner ring and Yangpu Bridge, with a gathering of high-end industries such as Meituan and Bilibili, as well as the development potential of the planned Quantum City on Fuxing Island.