Global smartwatch shipments in Q2 2025 increased by 8% year-on-year. Huawei smartwatch shipments surpassed Apple for the first time, taking the top spot.

According to the Counterpoint Research report "Global Smartwatch Shipments Tracking for Q2 2025", Huawei's smartwatch shipments exceeded Apple's for the first time in the quarter, successfully ranking first globally. The global smartwatch shipments for the quarter increased by 8% year-on-year, marking the first rebound after five consecutive quarters of decline since Q1 2024, with the Chinese market playing a significant role in this growth. This recovery was mainly driven by the continuous increase in consumer demand, particularly led by brands such as Huawei, Xiaomi, and Kids Watch in the Chinese market.