Lates News

On September 2nd, Li Bin stated during NIO's 2025 second quarter earnings call that the company's long-term goal is to achieve a 20% gross profit margin. The NIO brand aims to achieve a 20% gross profit margin and strive towards 25% on this basis. The Lepard brand will strive for a higher gross profit margin on the basis of a 15% gross profit margin. The Firefly brand has a gross profit margin of around 10%. The company has already made sufficient preparations in product definition to provide strong cost support for aggressive pricing. NIO's new generation of products are cost competitive, based on long-term self-developed technology accumulation and cost control measures to achieve cost reduction capabilities.