Rooted in Southeast Asia, China FAW implements a localization strategy to "go global".

On August 29, media such as 21st Century Business Herald visited the headquarters of China FAW NBD and witnessed various "black technology" innovations. From supercars to autonomous vehicles and flying cars, covering a variety of usage scenarios. The new Hongqi extensively adopts advanced technology equipment and environmentally friendly new processes and materials in the automotive industry, showcasing a series of new achievements in its digital transformation strategy. That day, Wang Lingyu, vice general manager of China FAW Import and Export Co., Ltd., was interviewed by media such as 21st Century Business Herald. He said that in the face of fierce competition in the automotive industry, China FAW insists on differentiated competition, which means not competing on price but on value. In the future, China FAW will continue to focus on overseas markets such as Southeast Asia. He mentioned that in the future, in countries like Indonesia and Malaysia, China FAW will plan corresponding localization projects to further integrate into and serve the local market, providing local users with more and better products and services.