Meituan Flash Purchase: Orders on Qixi Festival increased by 50%, sales of flowers peaked, and sales of digital products, beauty and cosmetics doubled.

On August 29, Meituan's flash purchase released data showing that as of the night of Qixi Festival, platform orders had increased by 50% compared to the same period last year, and the scale of gift-giving consumption reached a new high. "Flash purchase of gifts for everything" has become a new trend for Qixi Festival, showing a distinct trend towards diversification and quality. This trend has boosted the peak sales of flowers on Meituan flash purchase, with sales of digital computers, beauty skincare products, and jewelry doubling. The average consumer spending in categories such as 3C appliances and beauty skincare has significantly increased compared to last year's Qixi Festival. Thanks to the surge in demand for gifts, on Qixi Festival, over 500 beauty, 3C, fast-moving consumer goods, department store brands, and retailers such as Huawei, Sephora, Watsons, and all-cotton era saw their sales on Meituan flash purchase double compared to the same period last year.