Chinese hotel brand makes its first large-scale move overseas - Jinjiang Hotels strategically expands into Southeast Asia.

The Chinese hotel brand "going out" has reached a new milestone. On the occasion of the 90th anniversary of Jinjiang brand, China's leading hotel enterprise, Jinjiang Hotels, and Malaysia's local hotel management group RIYAZ signed a strategic cooperation agreement on August 27 in Kuala Lumpur, Malaysia. The RIYAZ group has established a hotel management company called RJJ Hotels specifically for this cooperation. At the press conference, Jinjiang Hotels and RJJ Hotels officially signed a management license agreement, announcing the joint expansion of over 180 hotel projects in Malaysia, Indonesia, Vietnam, Laos, Cambodia, and the Philippines in the next five years. RJJ Hotels will be responsible for the development, construction support, and operational management of Jinjiang Hotels' five major brands - Jinjiang City, LI Feng, Jinjiang Star, Jingge, and Cloud Home in the six countries mentioned above, and will work together with Jinjiang Hotels' deployment team to promote the high-quality landing of new hotel projects.