Sichuan partially stops supplying products to Taobao, JD, Meituan. China Resources Beer responds: Instant retail price war leads to market chaos.

The Sichuan Marketing Center of China Resources Beer recently issued a notice on "About the courageous entry into the instant retail platform and the comprehensive suspension of sales of the pure series." The notice pointed out that in order to deal with the market chaos caused by price wars in the instant retail industry, and to resolutely protect the market value of the company's products and brand core competitiveness, the marketing center plans to stop selling the products of the courageous entry and the pure series on instant retail platforms. In response to this, China Resources Beer stated that some instant retail platforms in the Sichuan region subsidized consumers who purchased Snow Beer, which was exploited by unscrupulous traders and led to a chain of profits, harming consumers' rights and interests and disrupting the healthy development of the industry. "The Sichuan Marketing Center has adjusted the supply to instant retail, aiming to ensure the continuous promotion of a win-win cooperation model with multiple parties. Currently, the Sichuan Marketing Center is actively and smoothly communicating with various instant retail platforms."