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Dahua Jixian's report states that Li Ning may continue to heavily discount in the second half of the year, which could put pressure on the full-year gross margin. This Chinese sportswear company has offered significant discounts on all sales channels in the first half and the first few months of the second half, and analysts expect this trend to continue. The company may also face higher advertising and promotional costs related to the Chinese Olympic Committee. Meanwhile, Li Ning's management has indicated that a decrease in foot traffic in stores in the third quarter may signal challenges for offline sales in the second half of the year. Dahua Jixian downgraded its rating on Li Ning's stock from buy to hold, but maintained its target price at 18.90 Hong Kong dollars.
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