Apple and Huawei both announced on the same day.

On the morning of August 27th Beijing time, Apple announced that it will hold the iPhone 17 new product launch event on September 9th local time in the United States, coinciding with last year's event date. The official poster shows that the theme of this event is "Awe dropping", implying that the products will make a stunning debut. It is reported that this event will not only bring four new models of the iPhone 17 series, but also more than 15 heavyweight new products will be collectively unveiled. Influenced by the news, Apple concept stocks rose in the early trading session, with Blue Think Technology leading with a gain of over 14%, reaching 29.7 Hong Kong dollars, setting a new historical high. On the same day, Huawei announced that it will hold the Huawei MateXTs extraordinary master and full-scene new product launch event at 14:30 on September 4th, releasing a new Huawei three-foldable screen phone. Subsequently, Huawei's Executive Director and President of the Terminal Business Group, Richard Yu, released a teaser video, which seemed to showcase the new MateXTs extraordinary master three-foldable phone. The video shows that the new device has a brand new white color option, and supports a stylus pen.