"Excellent performance funds frequently engage in "second round of fundraising", accelerating and improving the quality of public fundraising."

With the improvement of the A-share market, the public offering market has also ushered in new changes. Recently, companies such as Huaxia Fund, Western Prosperity Fund, and Yuanxin Yongfeng Fund have joined hands with core bank channels such as China Merchants Bank and Industrial and Commercial Bank to carry out "secondary offerings" for their high-performing funds. What is a "secondary offering"? Industry insiders say that this is a model where fund main sales channels, based on initial fund cooperation, select products with excellent performance and meet investor needs for continued marketing after a period of performance observation. Compared to ordinary fund marketing, secondary offerings have a higher marketing priority. Industry insiders say that since July of this year, these marketing actions have appeared in clusters and have shown significant results. Compared to the high degree of homogenization in the issuance of new funds, conducting "secondary offerings" for outstanding existing fund products can shorten the market entry cycle, improve fundraising efficiency, attract more rational funds through products with verified performance, and achieve acceleration and improvement in the quality of the public offering market.