Proactive equity funds strive to reshape trust.

Market conditions are improving, and the net asset value of funds continues to recover. Statistical data shows that more than one-third of actively managed equity funds have emerged from the low point of the past three years. However, at the same time, there have been instances of investors redeeming their shares. Currently, it is a stage where actively managed equity funds are able to showcase their professional advantages, so why are investors unwilling to follow suit? According to industry insiders, one major reason is that investors are engaging in "sell the old, buy the new", and the negative impact of past long-term losses is still at play. In response to this phenomenon, fund companies have taken action. From new products to marketing, prioritizing the interests of investors has become the primary concern of public offering funds. "Building trust takes time, and it requires the joint effort of all parties in the industry," said a senior executive at a fund company in Shanghai.