Officials from the National Development and Reform Commission answered questions from reporters regarding the "Internet Platform Pricing Behavior Rules".

The relevant officials of the National Development and Reform Commission were interviewed on this matter and answered questions from reporters. The "Code of Conduct" insists on promoting both development and regulatory standards, combining proactive guidance with supervision before, during, and after the event. In accordance with current laws and regulations, it maintains the stability of the regulatory system, focuses on regulating price behavior, promotes openness and transparency, enhances collaboration among all parties, protects the legitimate rights and interests of operators and consumers, and promotes the healthy development of the platform economy. Firstly, it regulates price behavior. Around aspects such as pricing based on big data, price subsidies, and price integrity, it legally regulates the price behavior of platform operators and operators within the platform, clearly prescribing behavior norms for operators' independent pricing and price competition, creating an environment of orderly and fair competition. Secondly, it promotes openness and transparency. It requires platform operators and operators within the platform to strictly comply with the regulations on clearly marked prices, increase the transparency of price rules, promptly disclose changes in fees, and better accept social supervision. Thirdly, it enhances collaboration among all parties. Combining the characteristics of price behavior in the platform economy sector, comprehensively applying relevant laws and regulations on price behavior, fully leveraging the role of government departments, industry associations, and platform operators, and forming a good collaborative governance situation.