The Securities Regulatory Commission issued the "Interim Provisions on the Internet Marketing Management of Futures Companies", which will come into effect on October 9, 2025.

The "Interim Provisions" adhere to problem orientation and goal orientation, with a total of eighteen articles focusing on the issues and risks of internet marketing activities of futures companies. Specific regulatory requirements are proposed from the following aspects: defining the scope of marketing. It clarifies that internet marketing activities referred to in these provisions are activities that promote the commercialization of futures brokerage or trading consulting services provided by futures companies through the internet. Strengthening marketing content review. It requires futures companies to uniformly review and manage marketing content to ensure legality and compliance. Unapproved marketing content must not be published or reposted, and a complete record of the entire process of internet marketing activities must be kept. Clarification of marketing systems and departments. It stipulates that futures companies should establish sound internal management systems for internet marketing and incorporate them into the compliance management system. Specific departments should be designated at the headquarters to manage internet marketing activities. Strengthening the management of marketing personnel and accounts. It requires that personnel engaging in marketing activities must be authorized and unified futures practitioners designated by the company. The company should strengthen training, supervision, and inspection, and uniformly manage all types of marketing accounts. Strengthening the management of third-party organizations. It requires futures companies to conduct thorough assessments, lawfully and prudently select third-party organizations, and enter into written agreements clearly defining the terms and prohibitive actions; standardize the payment of fees to third-party organizations, etc. Enhancing customer protection. Futures companies are required to strengthen risk warnings and follow-up visits, disclose fee collection standards which must not exceed the publicly disclosed standards, promptly address abnormal situations such as frequent trading by customers, and provide risk warnings. It is prohibited to deceive or mislead customers. Futures companies and their practitioners are not allowed to engage in internet marketing in a fraudulent or misleading manner, with specific behaviors considered as fraud or deception clearly defined.