iFlytek: In the first half of the year, the advertisement of educational machines is mainly brand advertising. After establishing brand awareness, it will enter a period of dividend realization.

On the afternoon of August 22, Liu Qingfeng, Chairman of iFlytek, stated at the 2025 mid-year performance briefing that in the first half of this year, more than half of the advertising costs for the new learning machines were used for brand advertising. Unlike performance advertising, once customer awareness and industry leadership position brought by brand advertising are formed, the marginal costs will become lower and lower, accelerating the realization period of dividends.