Fund companies change their marketing "style".

date
20/08/2025
Recently, the market has been hot, but many top-performing funds have started a "purchase limit" mode. This is not only to avoid rapid expansion of the fund size, which would dilute the returns for current fund holders, but also reflects the transformation of fund companies from size orientation to investor return orientation. It was found that recently restricted top-performing funds mostly focus on hot tracks such as innovative drugs, technology, and military industries. These tracks are generally crowded with trading. At the same time, many fund companies are also exploring funds or products in other niche tracks such as "fixed income +", FOF, etc., to provide investors with a choice for balanced allocation.