Amazon (AMZN.US) has stopped advertising on Google's (GOOGL.US) e-commerce platform Google Shopping.

According to the financial news app, it has been reported that Amazon (AMZN.US) has stopped advertising on Google Shopping, the e-commerce platform under Google (GOOGL.US). The report indicated that ad buyers often saw Amazon's name in Google's "Auction Insights" tool - an analysis tool that allows them to view the top ten advertisers in the bidding search environment and their exposure share. However, according to Mike Ryan, director of e-commerce insights at Smarter Ecommerce, Amazon's name has disappeared from "Auction Insights" since last week, indicating that Amazon has withdrawn from the advertising bidding on Google Shopping.