Summer box office breaks 5.5 billion yuan, market heat continues to rise

By 2025, more than halfway through the summer movie season, the market heat continues to rise. According to the data from the Lighthouse Professional Edition, as of July 29, total box office revenue has exceeded 5.5 billion yuan, with over 145 million viewers. "The Nanjing Photo Studio," "Jurassic World: Rebirth," and "Lizhi in Chang'an" are leading the box office charts, with the historical film "The Nanjing Photo Studio" performing particularly well, breaking multiple records and predicted to potentially reach a total box office revenue of 3.2 billion yuan. The summer schedule features over a hundred films of diverse genres including comedy, action, domestic animated films, historical, and romance, effectively meeting a variety of viewing demands and pushing the weekly box office revenue to exceed 600 million yuan for four consecutive weeks. With several new films scheduled for August, the momentum of the second half of the summer season is expected to continue. Experts believe that the positive performance of the summer season will lay a solid foundation for the overall film market for the whole year.