TikTok integrates instant retail business, TikTok supermarket merged with instant delivery.

The Douyin supermarket will be merged into the Douyin Instant Delivery to enhance the efficiency of instant retail business. In the first week after the Spring Festival of 2023, the Douyin supermarket went online on Douyin e-commerce, which is a self-operated online business similar to JD Supermarket. The person in charge reported to the then e-commerce vice president Mu Qing. Before the official launch, the Douyin supermarket had been in preparation for about a year. In mid-2022, it was piloted in cities such as Guangzhou, Shenzhen and Hangzhou. In that year, Douyin e-commerce was in full swing and clearly defined its strategic goal of focusing on shelf e-commerce. It is reported that the Douyin supermarket is expected to penetrate young high-income groups in first- and second-tier cities and increase the frequency of user use of Douyin e-commerce.