Photovoltaic market demand may come under pressure in the second half of the year, and businesses should raise their pricing levels.
On July 25th, the seminar on the review and outlook of the development of the photovoltaic industry in the first half of 2025 and the outlook for the second half was held in Datong, Shanxi. Song Zhiping, the president of the China Listed Companies Association, mentioned how the photovoltaic industry can form healthy competition, stating that Chinese companies need to shift from focusing on quantity to focusing on price, and from pursuing market share to learning how to set prices. "Pricing is management, pricing determines life and death," he said. The China Photovoltaic Industry Association has raised its forecast for global and Chinese photovoltaic installation in 2025, mainly due to the large base of installation in China in the first half of the year and the rapid growth of overseas emerging markets. It is worth noting that there will be some pressure on demand in the second half of the year after the rush of installations in the domestic market in the first half, and the rapid rise of local production capacity in overseas markets will also bring challenges for photovoltaic enterprises in overseas sales.
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