In 2024, TikTok's revenue is estimated to reach 23 billion US dollars, accounting for the highest proportion of ByteDance's total revenue.

The Business of Apps report on TikTok shows that TikTok's revenue is expected to grow by 42.8% in 2024, reaching 23 billion US dollars, making it the fourth largest social app in terms of revenue globally, behind only Facebook, Instagram, and YouTube. According to reporters, although ByteDance's net profit growth and profit margins have slowed in 2024, revenue from overseas business, primarily TikTok, has grown by 63% year-on-year, accounting for a quarter of ByteDance's total revenue, the highest proportion in history. As of the time of publication, ByteDance has not yet responded to the above data.