Domestic beverage brands compete in the cola market.

The billion-dollar carbonated beverage market faces a new challenge as "Le" recently announced the launch of Ice Black Tea Cola, which combines the flavors of black tea and cola and directly competes with Coca-Cola and Pepsi in the carbonated beverage market. This year, local brands such as Yuanqi Forest, Zhenzhen, and Uni-President have also introduced new cola products, intensifying competition with "Le". In their recent quarterly report, "Le" admitted that the competition in the soft drink market is fierce, and the rise of local brands has had a significant impact. The beverage industry competition has entered a new stage, with "Le" remaining strong while local brands leverage their advantages to surpass it. "Le" needs to adapt to changes while also defending their main battlefield.