Volvo will make changes to its dealer management process and will also introduce a fixed price policy.

Against the backdrop of large-scale losses and network withdrawals by traditional dealers, car companies have begun to make large-scale changes to traditional rebate mechanisms, inventory pressure practices, and pricing systems. Recently, it was learned that Volvo plans to reform the pre-sales and after-sales management processes of dealers in the second half of this year, shifting the focus of dealer assessments from management and sales volume to the quality of pre-sales and after-sales services for consumers. This move aims to shift the focus of dealers to serving consumers, rather than focusing on rebates and satisfaction assessments from car manufacturers. At the same time, in terms of pricing systems, Volvo will also introduce a "fixed price" model. The so-called "fixed price" means that the bare car prices of all national dealers are uniform. This is also a reshaping of the traditional business model of car dealers. In traditional car sales models, the bargaining space created by price information asymmetry and opacity is one of the main sources of revenue for dealers. The emergence of "fixed prices" undoubtedly poses a challenge to such business models of dealers.