Regulate law enforcement in the advertising sector! The General Administration of Market Supervision has taken action.

Reporters learned today that in order to guide local market supervision departments in accurately applying laws and regulations such as the Advertising Law of the People's Republic of China and the Administrative Penalty Law of the People's Republic of China, the State Administration for Market Regulation recently issued the "Enforcement Guidelines on the Application of the Advertising Law of the People's Republic of China", further clarifying and detailing the jurisdiction over illegal advertising activities, effectively preventing procrastination and "long-range fishing" practices, and effectively regulating enforcement actions involving enterprises in the advertising field.