Ministry of Commerce: Since the beginning of this year, more than 66 million consumers have purchased over 1.09 billion units of 12 categories of household appliances through trade-in initiatives.

According to the Zhitong Finance and Economics APP, on July 22, the person in charge of the Department of Circulation Development of the Ministry of Commerce talked about the development of China's wholesale and retail industries from January to June 2025. The effects of the old-for-new exchange program are significant, and domestic goods are highly popular. The old-for-new program has unleashed consumer potential. Since the beginning of this year, over 66 million consumers have purchased over 109 million units of 12 major categories of home appliances through the old-for-new program, and over 69 million consumers have purchased over 74 million units of mobile phones and other digital products. 82,000 sales outlets nationwide have participated in the old-for-new program for electric bicycles, with a total of 9.056 million new bicycles exchanged. According to data from the National Bureau of Statistics, from January to June, the retail sales of household appliances and audio-visual equipment by enterprises above a designated scale increased by 30.7% year-on-year, and the retail sales of communication equipment by enterprises above a designated scale increased by 24.1% year-on-year. Traditional brands of goods and services are highly favored. Various regions have continued to promote the "Festival of Traditional Brands 2025", achieving direct sales of 2.78 billion yuan and driving total sales of 11.62 billion yuan online and offline. According to data from platform companies, from January to June, the turnover of dine-in transactions of Chinese traditional brand catering enterprises increased by 25.2% year-on-year.