State Administration for Market Regulation: Live streaming e-commerce platforms and food delivery anchor enterprises and other emerging food business models must attach great importance to food safety.

According to the Smart Financial APP, on July 18th, the State Administration for Market Regulation held an administrative guidance meeting on food safety for live streaming sales in 2025 in Beijing, emphasizing the need to effectively ensure the food safety of new business models and formats and promote the standardized and healthy development of platform economy. The meeting called for high attention to food safety by live streaming e-commerce platforms, hosts, and other companies in the food industry. First, it is necessary to strictly implement food safety responsibilities, take timely risk control measures when problems are discovered during inspections, thoroughly identify loopholes and weaknesses in internal management and system construction, and ensure legal and compliant operations. Second, a strong awareness of food safety must be established, with food safety being regarded as the cornerstone and lifeline for enterprise development. With a sense of urgency and responsibility, food safety must be ensured without any room for error. Third, the meeting emphasized the need to fully tap into the internal drive and market vitality of platform operators, leverage resource advantages, properly allocate traffic resources, help merchants with quality products and guaranteed food safety improve the efficiency of traffic utilization, and further promote the improvement of food safety standards among merchants.