The Beijing E-commerce Association issued a "Jointly Build a Healthy Development Eco-Pledge for Instant Retail" initiative, which was subsequently forwarded by Taobao and Eleme.

To regulate the market order and promote the healthy development of the industry, the Beijing E-commerce Association has issued a proposal: 1. Adhere to the bottom line of compliance and maintain market fairness; 2. Gather platform empowerment to help businesses win together; 3. Practice social responsibility and build a healthy ecosystem together. Taobao and Ele.me have successively reposted the above proposal.