In many places, the temperature has entered "furnace" mode, and the search volume for "cooling off vacation" has increased by nearly 200% compared to the previous month.

date
18/07/2025
As many parts of the country enter the "furnace" mode, the demand for "summer retreat" for tourists continues to rise. Data from Meituan Travel shows that since July, the popularity of the keyword "summer retreat" has been on the rise, peaking on July 5th and showing a small peak again on July 12th. Since July, the total search volume for the keyword "summer retreat" has increased by 45% year-on-year, and the total search volume for "summer retreat trips" has nearly doubled compared to the previous month.