2025 China Outdoor Sports Industry Conference focuses on three major highlights, including the "first launch economy."

The 2025 China Outdoor Sports Industry Conference will be held in Dali, Yunnan in mid to late October. Building on the success of the previous two conferences, the 2025 conference will further innovate its content and format, focusing on three key highlights including the "first launch economy". The China Outdoor Sports Industry Conference has been held since 2023 and this year will be its third edition. Ai Yu, Deputy Minister of the Economic Department of the Chinese National Sports Administration, stated at a media briefing on the 17th, "This year's conference will further innovate its content and format. First, it will focus on the 'first launch economy', activating consumer potential with 'new' innovations. We will continue to monitor industry development trends, organize launch events, showcase new products from entrepreneurs, and expand outdoor consumption scenarios. Second, we will explore technology in outdoor sports, leading the era with 'intelligence'. We will focus on innovative products and smart scenes in outdoor sports, explore technology trends, and demonstrate the new direction of technology in the development of the outdoor sports industry. Third, we will deepen cross-border integration and expand the industry boundaries externally. We will promote the integration and innovation of outdoor sports with culture, tourism, finance, media, and other sectors, continuously innovating new formats and models in the outdoor sports industry."