Organization: Global smartphone shipments are expected to increase by 2% year-on-year in Q2 2025.

According to preliminary data from Counterpoint Research's market monitoring service, global smartphone shipments are estimated to increase by a small 2% year-on-year in the second quarter of 2025. This growth marks the second consecutive quarter of growth, primarily driven by contributions from the North American, Japanese, and European markets. Samsung maintains its position as the global leader and experienced the fastest growth among the top five manufacturers. Apple continued its growth momentum in the second quarter of 2025, with a 4% year-on-year increase driven by strong performance in North America, India, and Japan. Motorola saw a 16% year-on-year growth in the second quarter of 2025.