Meituan's Wang Puzhong: fast food restaurants in Suqian no longer offer dine-in options, all orders are for takeout.

Today, according to the LatePost report, Wang Pusheng, CEO of Meituan's core local business sector, mentioned the "takeout wars" bubble. He said that the most intense takeout wars are currently happening in Suqian, where the order volume has increased fourfold. However, the number of new users in the takeout business format is very small. The boundary of the takeout scale is the boundary of this product form. Burning money to change prices is like being able to sell a phone for 100 yuan, I can sell a lot, but not more than 8 billion, which is the global population - that's the boundary. People still eat three meals a day, although we say it's five meals with 188 yuan red packets, but users who do not need to order takeout will not order it. He also mentioned that we went to war with Didi in Wuxi in 2018, and on the first day the ordering volume tripled - just in one day, we experienced this very fierce attack. In Suqian this time, the volume increased fourfold in two months, but we know that the vast majority of it is a bubble. There are no customers dining in the fast food restaurants in Suqian, it's all takeout, why? Dining in costs 18 yuan per dish, while takeout costs 6 yuan - a huge price distortion that is unsustainable. So we knew at that time that after this wave of takeout wars, not much valuable increment would be generated. He concluded, "Suqian is now a scorched earth."