Report: Global smartphone shipments in Q2 2025 increased by 2% year-on-year.

The Counterpoint report shows that in the second quarter of 2025, global smartphone shipments achieved positive growth for the second consecutive quarter, with a year-on-year increase of 2%, mainly driven by the North American, Japanese, and European markets. Samsung maintained its position as the global market leader and experienced the fastest growth among the top five manufacturers, with a year-on-year increase of 8%. This performance was attributed to its resilience in various regions and the upgrade release of the A series mid-range models. Apple continued its growth momentum, with a 4% year-on-year increase in shipments in the second quarter of 2025, maintaining strong performance in North America, India, and Japan.