In the first half of the year, the number of foreign tourists entering Shanghai increased by 44.8% year-on-year, with many online travel platforms increasing their efforts in the inbound tourism industry.

On July 16th, Ctrip announced that they are fully expanding their inbound group tour services. On July 15th, Qunar announced the launch of their English version website, providing English booking services for hotels, flights, trains, and vacation products. The intensified layout of inbound tourism business is driven by the rapid growth in inbound tourism bookings and revenue. According to data disclosed by the Shanghai Immigration Inspection General Station, in the first half of this year, Shanghai Immigration agencies have checked nearly 2.6 million inbound foreign tourists, an increase of 44.8% compared to the same period last year.