Founder of Nancheng Xiang, Wang Guoyu: In the delivery battle, businesses have no choice but to find the key to adapting to their own brand.

Wang Guoyu, founder and chairman of Beijing Nanchengxiang Catering Co., Ltd., said in an interview with reporters that the overall online penetration rate has increased significantly under the delivery wars, but it is also certain that the average order value and profit margin have decreased. As a business owner, there is no choice but to passively participate. "If the platforms do not compete, will the market improve? Not necessarily. If the platforms compete, does the market become worse? Also not necessarily. Things have two sides, and it is inevitable that businesses will get hurt and foot the bill. From a pessimistic perspective, platform wars will continue to drive down both average order value and profit margins in the industry, leading to a negative impact for quite some time. But from an optimistic perspective, the platform wars have activated the entire catering market, attracting many new customers and providing food and beverage businesses with more potential customers to cultivate." He mentioned that businesses should consider the relationship between profit and customer base size and make compromises within a manageable range. They should not deviate from the trend, but also pay attention to quality and service. Finding a route that is more suitable for their brand in platform competition is key.