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Bilibili (BILI.US) rose more than 5% to $23.45 before the market opened. Morgan Stanley published a research report summarizing the Bilibili Investor Day. The bank pointed out that the continuous growth of user traffic on the Bilibili platform is the foundation for advertising revenue to continue to outperform the market; in the areas of gaming, content consumption, and e-commerce, the demand for advertising is very strong and good operations and AI technology help achieve good advertising growth under lower loads. In addition, UBS published a research report stating that due to the continuous improvement of Bilibili's gaming business, coupled with steady advertising momentum and the space for business growth empowered by artificial intelligence, and benefiting from the resilience of the young generation in China's leisure consumption, the company maintains its target price of $30 and a "buy" rating.
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