Bilibili pre-market surged over 5%, recently held investor day event, received positive outlook from Goldman Sachs and UBS

Bilibili pre-market rose more than 5%, reaching $23.45. On the news front, Morgan Stanley published a research report summarizing Bilibili Investor Day. The bank pointed out that Bilibili's platform user traffic continues to grow, laying a solid foundation for outperforming the market in advertising revenue; there is strong demand for advertising in the gaming, content consumption, and e-commerce sectors, with good operations and AI technology helping achieve healthy advertising growth under lower loads. In addition, UBS issued a research report stating that due to the continuous improvement of Bilibili's gaming business, along with steady advertising momentum, artificial intelligence provides room for business growth, and benefiting from the resilient leisure consumption of China's younger generation, they hold a constructive view on the company, maintaining its target price at $30 and a "buy" rating.