In the first half of the year, JD's white wine business grew by 24% year-on-year, while self-operated business grew by 41% year-on-year.

On July 15, JD Group and Xijiu Group held the 2025 Sealed Jar event. Sina Finance's "Industry Insider" learned on site that JD's liquor sales increased by double digits in 2024, with a 41% growth in self-operated liquor and a 51% market share of online liquor sales. In the first half of 2025, JD's liquor sales revenue increased by 24% year-on-year, and self-operated liquor sales revenue increased by 41%. During the 618 period, liquor sales revenue increased by 28%.