Northeast high temperature air conditioning "hard to find a machine": Heilongjiang's offline sales soared by 800%

According to AVC Cloud Network data, in the two weeks from June 23 to 29 and June 30 to July 6, the sales of air conditioners in Heilongjiang Province increased by 817.68% and 438% respectively compared to the same period last year, while the sales of air conditioners in Jilin Province increased by 128.76% and 788.4% respectively. It is worth noting that due to lower demand in the past, the Northeast region has always been in a weak position in terms of air conditioning industry supply: in terms of production capacity, only Liaoning Province in the three northeastern provinces has an annual production capacity of around one million air conditioners; in terms of sales, facing the sales boom this year, there have been multiple cases of stockouts, logistics delays, and severe shortage of local installation and after-sales personnel. This short-term supply-demand mismatch has to some extent brought hidden dangers to market development: cross-regional transfer of large household appliances can easily lead to an increase in logistics costs and squeeze profit margins of products; at the same time, the lag in industrial chain response may result in stockouts or price hikes in end sales, damaging user experience.