Zhou Dafu: The retail value of the Zhou Dafu x Black Myth series has exceeded 1.5 billion yuan.

On July 12th, Zhou Dafu Jewelry made an appearance at the Bilibili World Digital Entertainment Animation Culture Expo. Zhang Hongguang, Chief Digital Officer of Zhou Dafu Jewelry Group, said, "The rise of the second dimension economy and rice economy outlines a new consumption trend, bringing new opportunities to traditional industries, including the jewelry industry." It is reported that IP products are one of the important ways for Zhou Dafu Jewelry to develop the young consumer market. Among them, the Zhou Dafu x Black Mythology series, launched in January this year, has a retail value of over 150 million yuan, favored by male customers, driving the purchase demand for self-use rather than gift-giving, and helping to expand the blue ocean market.