Beijing: Exploring and Cultivating New Consumption Scenarios for Er Guo Tou Liquor, Promoting the Upgrading of International Cultural Exchange Stations at Red Star and Niulanshan Industrial Tourism Bases.

Jiang Guangzhi, Secretary of the Party group and director of the Beijing Municipal Bureau of Economy and Information Technology, published a signed article titled "Setting a New Benchmark for the High-quality Development of Beijing Erguotou Industry", relying on the advantages of the capital's international communication center to build a three-dimensional outbound network of "exhibitions + cultural tourism + cross-border". The International Spirits Organization jointly held the "Beijing International Strong Liquor Expo" to attract global liquor merchants to learn about Erguotou. Promoting the upgrade of the Red Star and Niulan Mountain industrial tourism base to an "international cultural exchange station", showcasing brewing techniques to international tourists through routes such as "wine + Great Wall" and "wine + central axis". Exploring the export of "Erguotou + cocktails" in order to cultivate new consumption scenes. In addition, actively adapting to the consumption habits of young consumers through blind boxes, co-branded trendy products, etc., developing low-alcohol small wine products, improving wine taste, and breaking the inherent taste impression of consumers on Erguotou.