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Deutsche Bank analyst Leo Chiang released a research report stating that the near-term prospects of Joyy may be supported by the advertising business and strong shareholder returns. The growth of non-live streaming business revenue may accelerate in the second quarter, especially in the advertising sector driven by favorable seasonal factors and the company's increasing emphasis on this business. However, the analyst lowered the revenue expectations for the fiscal year 2025 by 3% due to the relatively weak outlook for the live streaming business, but essentially maintained the adjusted net profit expectations unchanged to reflect a better profit margin outlook. The investment bank stated that the company's strong shareholder returns are attractive. The investment bank maintains a buy rating on the stock with a target price of $60.00.
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