iQiyi lowers the price of virtual production system, with the minimum price now reduced to 35,000 yuan per day.

iQIYI announced a significant reduction in the price of the virtual production system starting from June 1, 2025. Depending on the specific project, the price for the full set of hardware and software systems, excluding digital scene production, will be reduced to a minimum of 35,000 yuan per day. It is understood that the current rental price for professional virtual photography studios and software services is 160,000 yuan per day.