Bona Film Group: Explore establishing Bona Cultural and Creative Space and create a series of IP cultural and creative products.
Bonah Film recently stated at its performance briefing that the company attaches great importance to the development potential of the film and television derivative product market. The company plans to increase its efforts in developing derivative products to cater to the emotional value consumption demands of the new generation of young audiences, enter the "valley economy," explore the establishment of a Bonah creative space, and create a series of IP creative products.
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10 m ago