Moutai responds to the dissolution of the dealers' association

On October 10, Moutai made a formal response to market rumors that "Moutai's provincial dealer associations have been dissolved" and that it had "stopped funding dealer tasting events." Market staff at Guizhou Moutai Liquor Sales Co. told Sina Finance's "Liquor Industry Insider" that, in accordance with the requirements for the standardized development and operation of social organizations, the dealer associations and inheritor working departments in various provinces and regions have currently ceased routine work, but this does not affect the normal progress of regular business such as regional market sales and brand implementation. The staff member also emphasized: "This adjustment is a systematic review and optimization of the relevant supporting operating mechanisms by Moutai in response to the country's relevant requirements for the standardized management of social organizations." In addition, regarding the market claim that "Moutai has stopped funding dealer tasting events," the staff member also told "Liquor Industry Insider" that Moutai has not stopped supporting channel market activities. At present, consumption concepts, scenarios, and methods are undergoing profound changes. In accordance with the "comprehensive shift toward consumers" strategic deployment, Moutai's brand promotion and marketing activities will be optimized and adjusted in line with changes on the consumption side. Through more scientific and reasonable channel market support, it will better integrate and adapt to consumption scenarios and bring consumers better services and experiences.