ALO's first day results in China: Officially announced entry into Tmall, 6 hours in, only 2 pre-sale orders sold.

Today, the official Taobao account posted: Today, we welcome a new partner: ALO. The ALO Tmall official flagship store is now open for pre-sale, with the grand opening on August 12. As ALO's exclusive official e-commerce platform in China, Tmall will launch products simultaneously with the global market, with the first batch including celebrity collaboration collections and popular items like the ALO SUNSET training shoes. It is reported that this is also ALO's first official store opening for sales after entering the Chinese market, and it is the only official e-commerce channel in mainland China. Notably, since the official announcement by Taobao this morning at 10 AM, six hours have passed as of the time of this writing, but ALO has recorded only two pre-sale orders for about 320 items launched, both of which are deposit payments by consumers, with the balance payment window opening at 00:30 on August 12.