1 yuan leverages 15.77 yuan! Beyond the screen, the trillion-level market is fully erupting!

According to data from online platforms, as of 6:30 PM on August 9, 2026, the box office revenue for the summer film season reached 8.524 billion yuan, a year-on-year increase of 3.47%; the number of screenings was 30.463 million, a year-on-year increase of 7%; and the total number of viewers was 234 million, a year-on-year increase of 6.85%. The average ticket price was 36.3 yuan, a year-on-year decrease of 3.2%. By the end of July, there was a net increase of 363 cinemas and 2,215 screens nationwide for the entire year. The thriving film market has also driven the development of the industry chain. Data from the National Film Administration shows that every 1 yuan of box office revenue can generate 15.77 yuan in related industry output value across the entire chain. According to estimates, the total output value of the film industry chain has exceeded 380 billion yuan this year.