CINNO Research: In the second quarter of 2026, VITURE's sales volume and revenue both ranked first in the domestic high-end AR glasses market.

According to the Zhitong Finance APP, Charley Zhou, Chief Analyst at CINNO Research, stated, In the second quarter of 2026, the landscape of the domestic consumer-grade split AR glasses market will accelerate its differentiation, with the high-end market priced above 3,000 yuan becoming the core growth engine of the industry. According to CINNOXResearch monitoring data, VITURE achieved the top position in both sales volume and revenue in the domestic high-end AR glasses market, continuously consolidating its advantages in the high-end market. In addition to solidifying its high-end base, brands are beginning to explore the mainstream price segment around 1,000 yuan, promoting flagship technology to be more accessible and opening a new phase of dual-line deployment for high-end flagships and the mass market.