Cutting off tens of thousands of online distributors! Nike (NKE.US) launches a "channel rectification" in China, betting on DTC direct sales to reshape pricing power.

According to the Securities Times APP, Nike (NKE.US) said on Tuesday that as part of the sneaker giant's efforts to clean up the increasingly chaotic digital market and advance its growth plan in the region, the company plans to cut off the supply to tens of thousands of online distributors in China starting in January.